Selasa, 27 Juli 2010

Ask The Right Questions For Better Leads

There are two important things you must remember in order to get hot leads for your business. One, all leads, whether it's hot or not, is worthy of your pursuit. But whether they will turn into definite sales is another matter altogether. The only way for you to find out if a lead is important or not is if you make an effort to find out.

And two, you can only determine the worth of every lead referred to you if you ask the right questions.

No matter what you use to get referrals from your present clients '“ whether you have sticker printing or an expensive label printing '“ you will only know if you have hot leads if you ask the right questions when you pursue them.

One sales coach gives this advice: when you get information on a referral such as a name and a phone number, don't just stop there. Don't just walk away with the contact information that was given you. Because you won't get anything more than that. It would be just another cold call for you to make.

Instead, make sure you ask the right questions from your customer or client to help you further in clinching the deal with the hot lead.

The right questions can only lead you to hot prospects that can turn into definite buyers of your products and services. If you ask the smart questions from the people who referred the leads to you, you'll get the answers to help you become more valuable to your hot leads. By asking questions, you are not just adding to the number of leads you have; but you are also adding quality to your list or leads.


In addition, most if not all who have given you the leads would be happy to give you the help you need because they feel good in helping others. Anyway, they are happy with your services so they would be glad to give you any help you ask of them. That includes more information on a hot prospect.

Here are a few of the right questions you may ask from your customers and clients:

- What's the hot lead's title and position? - What does he or she does for a living? - What are his or her responsibilities? - If he or she owns a company, what is it like? - Can you tell me about the company? - Can you tell me a little about the person you referred? - Would it be alright for me to use your name as my source when I make a call?

These are just a few of the questions you might ask. And these might not get you all the answers you need. But asking these is a smart move to make. It's definitely better than just leaving your customers with just a name and a phone number, and nothing else.

You can't always predict who would give you a good lead or not. You will not even be able to foresee who can provide you with the best leads. But one thing's for sure, when you ask the right questions, you'll definitely be able to get more than just a number of leads, but also quality prospects that can turn into the best clients.

That can be your smartest move yet for your business.
in Advertising

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